TABLE OF CONTENTS
4) Premium Access ( Vouchers based):
Wi-Fi Monetization facilities
Our Cloud-based Wi-Fi supports various Wi-Fi monetization features.
- Data Analytics based
- Survey-based
- Ad Monetization based.
- Premium access based ( Voucher based )
1) Data analytics:
Data analytics can be a powerful tool to understand customer's traffic for your business.
For instance, a famous brand shop can track the customer rush based on free wifi user connections and internet traffic.
This data of Wi-Fi connected user can be very useful to understand the less customer rush on a particular day of the week,
and based on that data analysis of Wi-Fi connected users, you can decide which day you can advertise with some discount offer to attract more customer's on that particular day.
The following snapshot reveals very little or no internet traffic on weekend days marked with blue arrows and that is a clear indication of no business on those days, so the business owner can offer some flat discount or any other offer which can attract more customers and that will lead to possible revenue generation on an odd day.
2) Survey based monetization:
Surveys are a great way to collect user's data like E-mail address, Cell number, and solicit feedback like service
or product experiences.
All it is possible through our survey value-adding feature which has lots of options available and few are displayed in
the below image as an example.
3) Ad based monetization:
Products or services advertisement images and videos are highly recommended over the public Wi-Fi portals.
Which gives your product and service a new platform and user interactions like social media or other mediums of advertisements.
Public Wi-Fi user portals can accommodate advertisement images and videos which can generate a revenue per click or per view and sometimes more than web surfing user traffic data, this can be very easy to get the interaction of the people and you don't need to put your more efforts to get user traffic for your advertisement views.
Out portal-based feature includes this feature which includes the Advertisement option on the captive portal.
4) Premium Access ( Vouchers based):
Voucher based revenue generation is vastly used in many public places Wi-Fi networks.
Public places like public transport stations (bus/train), Airports, Malls.
In general, most of the operators gives free-bee wifi access to the users using their cell number or E-mail id to authenticate them using the OTP mechanism, and that will be with limited speed and time, for instance, 4 Mbps speed with unlimited data for 30 minutes, then it starts charging users if they want to continue for more with the Wi-Fi internet service.
There it comes paid voucher-based premium service which can generate a good amount of revenue from the public places.
Ray cloud-based Wi-Fi has such a great feature is loaded which can enable this value-adding service for monetization.
